01Labour
Fewer clinical staff
A growing shortage of optometrists and ophthalmologists across Europe is forcing every kind of eye care provider to rethink how each exam room and clinic is staffed.
grid_viewThe platform
From bricks to your next workflow.
Medibrix is LEGO for medtech. Switch on what you need, one block at a time — and we convert your existing data.
Why now
Three trends are reshaping the eye-care industry.
From optical retail to ophthalmology clinics, early adopters will position themselves ahead of structural change — well before the rest of the market catches up.
02Scope
Richer clinical care
Eye care is expanding — dry eye, fundus, OCT, longitudinal disease management — turning every visit, in store or in clinic, into a richer clinical encounter.
03Market
Blurring boundaries
Pharmacies and optical chains are moving into clinical services; clinics are adopting retail and remote workflows. The lines between optician, optometrist, and ophthalmologist are dissolving.
01Booking
Unified in-store + remote booking
Turn booking into a smart workflow with both in-store combined with remote consultations. Ideal for team work. With our integrated forecast module you can increase future earnings and efficiency.
02Documentation
Smart documentation workflows
Assistants and clinicians work the same record. Assistants capture symptoms, refraction, and imaging in templated steps; clinicians review pre-loaded data and sign off. Less time on the screen, more time with the customer.
03Pre-visit Questionnaires
Pre-visit Questionnaires
Collect health- and lifestyle data from customers before they arrive in your chair. Use data to build smarter workflows in your stores, save time and give better commercial outcomes.
Pre-visit · Marit Berg
check
Vision use & symptoms7 questions
Dry eyecheck
Medical & family history5 questions
Glaucoma in familycheck
Lifestyle & screen time4 questions
check
Budget & product preferences4 questions
4 – 8 kClinical signals · 2Commercial signals · 3
04Worklist
Worklist
Get an overview of all incoming customers and their data. Build your own triage system, and send each customer to the right level of care. Build smart workflows and refer your customer to another store or a centralized hub. Integrated video consultation and remote optometry options.
05Retention
Automated customer follow-up
Build follow-up templates for each customer group — contact lens users, dry-eye patients, annual recall. Bookings, messaging, and reorder reminders run on their own schedule, lifting lifetime value without adding work for the store team.
Contact lensDry eyeAnnual recall
Day 0Welcome
Day 30Comfort SMS
Day 60Reorder
Day 75Refit
Day 90Reorder
+38%Lifetime value
50% 20%Drop-out
06Campaigns
Build marketing campaigns
Use customer data to invite the right people to a booking, sell a product they need, or drive sign-ups for webinars and events. Turn data into revenue — GDPR compliant by design.
Spring lens refit · 2026Ready to send
Audience
Lens usersRefit due < 30 dNo booking
↓1,247customers matched
mail_outlineEmailsmsSMSshieldGDPR consent ✓
07Third party systems
Third party AI and instrument integrations
Connect the tools your clinic already relies on — Retinalyze for fundus screening, Altris AI for OCT, SiVIEW for refraction, Eyonix for imaging. Findings and measurements land directly in the record, so your team works in one place instead of switching between systems.
Findings in the recordcable4 systems connected
RetinalyzeFundus screeningcheckSynced
Altris AIOCT analysispriority_high1 finding
SiVIEWRefractioncheckSynced
EyonixImaging archivecheck12 images
descriptionAll results land in one patient record
Next step
Let's build your next workflow.
Different teams are at different stages. Pick the path that fits — every one of them goes to a human, not a contact form.
event_available
Book a 20-min demo
See the platform tailored to your business — optical, pharmacy, or ophthalmology. We'll come back within one working day.
support_agent
Talk to sales
For chains with 50+ locations. Live in weeks, not years. Direct line to the team.