For everyone delivering eye care

Build your next generation of eye care workflows.

Our solution helps optical chains and pharmacies deliver better care at lower cost — so they can succeed. In-store, remote, and AI-augmented workflows, in one platform.

Trusted by
SynsamVitusapotekSpecsaversKlarsyntc)optikkBootsNexeye

How it works

One platform across the entire customer journey.

Pre-visit, in-store, and post-visit — connecting every store, every clinician, and every customer in a single workflow.

01Pre-visit

Capture context before they walk in.

  • event_availableUnified in-store + remote booking
  • assignmentHealth & lifestyle questionnaires
  • alt_routeTriage into the right service
  • edit_noteConsent collected digitally
boltAvg. 4 min per patient before arrival
02In-store

Assistant and clinician on one workflow.

  • visibilityAssistant-guided or remote exam
  • cableDirect instrument integrations
  • auto_awesomeAI decision support
  • medical_informationTreatment plans & referrals
boltOne room, one record — no handoff between systems
03Post-visit

Keep customers active and loyal.

  • replayAutomated follow-up plans
  • campaignTargeted outreach & recall
  • phone_iphoneBranded customer app
  • insightsInsights across stores
boltDrop-out 50% → 20% on contact lenses

Who it's for

One platform for optical and pharmacy chains.

Whether you're running 400 optical stores or starting a dry eye service in your pharmacy chain, the underlying workflow is the same.

Optical chains

See more patients, deliver more care.

One connected workflow — from first exam to long-term follow-up. Tablet-assisted refraction, remote optometry, and AI decision support work together so every patient is diagnosed better, treated faster, and followed over time.

−45%
Labour cost per exam
Capacity per exam room
See the operating modelarrow_forward

Pharmacy chains

Build a complete dry-eye service

Screen for dry eye, build the treatment plan, recommend the right products to your customers — the same workflow whether you run one store or a large chain.

50%
Of returning customers have dry eye
500K
Services already booked on Medibrix
See the Vitusapotek rolloutarrow_forward
remove_red_eye

Running an ophthalmology clinic?

Medibrix is a clinical workspace built around the eye — with direct instrument integration, image history through Eyonix, and disease-specific modules.

See for ophthalmologistsarrow_forward

Integrations

An ecosystem of partners.

We have an ecosystem of partners, so everything your clinic needs works as one connected workflow.

Olav Torgersen, Chief Optical Director, Synsam
Olav Torgersen
Chief Optical Director, Synsam
Medibrix is now a central part of all our workflows at Synsam, enabling us to build next-generation stores that are prepared for the future.
45%
Reduction in labour cost per eye examination.
2hrs
Freed up time per optometrist per day.
Increased efficiency per optometrist with remote setup.

Proof in numbers

Lower the cost of every examination.

We help stores give the same quality of care more efficiently — at a lower cost.

−45%

Labour cost per eye exam

at full Medibrix setup

€180

Saved per day, per exam room

salary mix balanced

Less optometrist staffing

across a typical chain

2.5h

Freed per optometrist per day

redeployable clinical time

50%arrow_right_alt20%

Contact-lens drop-out cut by 30 points

Automated follow-up doubles lifetime value per customer. Source: Alcon follow-up automation study.

500K

Health services booked at Vitusapotek

Dry-eye screening, vaccination, and consultation services — running on Medibrix across 300+ pharmacies.

Estimate the impact

How much can your stores save with a Medibrix setup?

Move the sliders to find your footprint.

Your footprint

Estimate from your latest annual figures.

Stores in your chain40
Exam rooms per store2 rm
Exams per room, per day10 / day
Fully-loaded optometrist cost per day€420

Estimated yearly impact

Based on a 45% per-exam labour reduction at full Medibrix setup.

Yearly labour savings

3,326,400

vs. optometrist-only baseline

Exams per year

176,000

across 40 stores × 2 rooms

Optometrist hours freed

44,000 h

redeployable to clinical work

Cost per exam, after

−45%

salary mix balanced, not optom-heavy

infoIndicative model — based on Synsam reference deployment (375 stores, Norway & Sweden). Replace defaults with your own figures during a 20-min demo.

Hege Willoch, Quality Director, Vitusapotek
Hege Willoch
Quality Director, Vitusapotek
Medibrix has been a close partner in delivering structured health services across all our pharmacies.
500K
Health services booked on Medibrix.
300+
Pharmacies running structured services.
Days
From decision to going live in store.

Customer proof

Some of our customers.

Live in 1000+ locations across the Nordics — from single-store clinics to multi-country chains.

Optical chain

Synsam

375 stores · Norway & Sweden

50%
Lower cost / exam
Capacity per room
80
Stores live in 2 weeks
Pharmacy chain

Vitusapotek

300+ pharmacies · Norway

500K
Services booked
300+
Locations
Days
To go live

Who we are

Built by clinicians who wanted to change healthcare for the better.

While working as physicians, they saw that the software they used didn't support the workflows they actually had. They wanted to change how professionals work — and empower patients to make the right decisions about their own care.

Drop a portrait — original ratio preservedThe two original founders of Medibrix, Marius Christensen and Anders Stormo — physicians who wanted to change healthcare for the better.
3,000
Locations live
7
Years in production
4
Countries

Next step

Let's build your next workflow.

Different teams are at different stages. Pick the path that fits — every one of them goes to a human, not a contact form.

support_agent

Talk to sales

For chains with 50+ locations. Live in weeks, not years. Direct line to the team.